Digital asset management
AWT digital asset management solution is built around Canto Culumus, a world-class system, which is flexible and capable to handle complex and cross-media content workflow for enterprise corporation and media companies. The systems have sophisticated workflow module to handle the content collaboration, meta-data management, ingestion to content re-use. The systems are based on an open platform, which provides an easy integration with other third-parties software such as trans-code engines, search engines and production system.
DAM system give users the power to control their digital assets in a more organised way and ensure important business goals like digital rights management are achieved. When the size or complexity of asset storage and sharing increases, system also make sharing assets easier and more secure. The most common use case is a marketing team that needs to grow their brand and the content around it.
Once implemented, DAM software typically optimises content and branding workflows. Modern, decentralised teams have easier access to assets and avoid duplication.
Ad Management for content provider
The advertising management system developed by AWT is fully automated and covers the entire workflow, starting from order bookings to layout design, linking to digital ad serving, pagination, publishing and invoicing. The fully integrated system helps to streamline the advertising operation of media and content providers, as a result, reduces advertising production overheads and expedites the whole advertising production process. Further, the system helps to avoid human errors like incorrect allocation of display advertisements that may lead to severe consequences.
Advertising management system is designed to meet demands from different countries and operating environments. Solution can be tailored to meet the needs of customers if required. In summary, the advertising system have the following Key functions:
Performing automatic billing and calculating discounts, rebates, surcharges, loading and commissions charged to customers based on booking orders, advertisement content and customers' transactional history.
Handling multiple channels of advertisements within the same publishers' group.
Keeping track of various stages of the advertisement process such as orders on hand and availability of advertisement space.
Performing automatic pagination that meets customers' specifications and allows flexible page sizing and display format;
Generating analysis reports and other accounting summaries to support the needs that are often useful for formulating marketing strategies.