Digital asset management
AWT digital asset management solution is built around Canto Culumus, a world-class system, which is flexible and capable to handle complex and cross-media content workflow for enterprise corporation and media companies. The systems have sophisticated workflow module to handle the content collaboration, meta-data management, ingestion to content re-use. The systems are based on an open platform, which provides an easy integration with other third-parties software such as trans-code engines, search engines and production system.
DAM system give users the power to control their digital assets in a more organised way and ensure important business goals like digital rights management are achieved. When the size or complexity of asset storage and sharing increases, DAM system also make sharing assets easier and more secure. The most common use case is a marketing team that needs to grow their brand and the content around it – but there are many more. A DAM allows teams to grow while maintaining brand consistency, saving time and money. That’s why so many organisations are now moving to DAM.
Once implemented, DAM software typically optimises content and branding workflows. Modern, decentralised teams have easier access to assets and duplicates are generally avoided. User adoption is a key part of a successful implementation, our DAMS offer a naturally intuitive user interface and user experience.
Ad Management for content provider
The advertising management system developed by AWT is fully automated and covers the entire workflow, starting from order bookings to layout design, linking to digital ad serving, pagination, publishing and invoicing. The fully integrated system helps to streamline the advertising operation of media and content providers, as a result, reduces advertising production overheads and expedites the whole advertising production process. Further, the system helps to avoid human errors like incorrect allocation of display advertisements that may lead to severe consequences.
Advertising management system is designed to meet demands from different countries and operating environments. Solution can be tailored to meet the needs of customers if required. In summary, the advertising system have the following Key functions:
Performing automatic billing and calculating discounts, rebates, surcharges, loading and commissions charged to customers based on booking orders, advertisement content and customers' transactional history.
Handling multiple channels of advertisements within the same publishers' group.
Keeping track of various stages of the advertisement process such as orders on hand and availability of advertisement space.
Performing automatic pagination that meets customers' specifications and allows flexible page sizing and display format;
Generating analysis reports and other accounting summaries to support the needs that are often useful for formulating marketing strategies.
AWT has partnered with CCI, the leading News system provider worldwide, to deliver Content Creation Platform CUE and NewsGate for Greater China and South East Asia. With our extensive knowledge and experience for Asian market, AWT System will deliver and support CCI systems for online and digital media and content providers.
Stable as a rock, flexible as a gymnast. CUE gives you everything you need to scale content and generate traffic to your news site. Additional products let you handle live coverage, video and mobile in simple, easy-to-use steps.
NewsGate is an editorial cross-media publishing system providing a unique platform for media corporations to implement strategic decisions. Collaborative platform enabling editorial staff to work together on the research, creation and publishing of stories. Strong editorial planning and budgeting tools providing transparency in the entire editorial process within and across newsrooms.